Strategy.Inc

Strategy.Inc

Client

Timothy Tiryaki & Jeroen Kraaijenbrink

Year

2024

Creating a clear, structured, and intuitive online presence that reflects Strategy.Inc’s approach to aligning people, ideas, and action.

Creating a clear, structured, and intuitive online presence that reflects Strategy.Inc’s approach to aligning people, ideas, and action.

Overview

Strategy.Inc is a leadership consulting agency focused on people-first, impact-driven transformation. They help organizations navigate change by making strategy accessible, collaborative, and grounded in real-world results.

Client

Timothy Tiryaki & Jeroen Kraaijenbrink

Industry

Leadership Consulting

Service

Brand Identity

Media Assets

Web Design

Content Creation

Duration

10 Weeks

The Challenge

The brand needed to reflect Strategy.Inc’s clear and structured way of thinking, while still feeling approachable and human. It had to work across a wide range of platforms, from digital to print, and support both their day-to-day communications and larger initiatives like the Strategy Reinvented conference.

The Solution

I created a clean, grid-based visual system that's scalable across formats. It combines sharp typography, calm colors, and modular layouts to convey clarity without feeling cold. Subtle graphic elements, like diagonal shapes and framing, emphasize adaptability and forward thinking. For the Strategy Reinvented campaign, I designed assets including social posts, templates, web graphics, and OOH banners. These maintained the visual identity while allowing flexible messaging. The designs prioritized legibility, structure, and whitespace to guide the eye.

The Result

The new brand identity gave Strategy.Inc a strong, cohesive look that feels thoughtful and professional across both internal and external touchpoints. The campaign materials helped establish a clear and recognizable presence for the Strategy Reinvented conference, both online and offline.

PORTFOLIO

CHECK OUT SOME MORE

CHECK OUT SOME MORE

CHECK OUT SOME MORE

CHECK OUT SOME MORE

The Breakout Room

The Breakout Room

The Breakout Room

Brand Identity

Logo Design

Art Direction

Media Assets

The Breakout Room

The Breakout Room

The Breakout Room

Brand Identity

Logo Design

Art Direction

Media Assets

The Breakout Room

The Breakout Room

The Breakout Room

Brand Identity

Logo Design

Art Direction

Media Assets

The Breakout Room

The Breakout Room

The Breakout Room

Brand Identity

Logo Design

Art Direction

Media Assets

Brand Identity

Logo Design

Web Design

Media Assets

Content Creation

Brand Identity

Logo Design

Web Design

Media Assets

Content Creation

Brand Identity

Logo Design

Web Design

Media Assets

Content Creation

Brand Identity

Logo Design

Web Design

Media Assets

Content Creation