Client
Timothy Tiryaki & Jeroen Kraaijenbrink
Overview
Strategy.Inc is a leadership consulting agency focused on people-first, impact-driven transformation. They help organizations navigate change by making strategy accessible, collaborative, and grounded in real-world results.
Client
Timothy Tiryaki & Jeroen Kraaijenbrink
Industry
Leadership Consulting
Service
Brand Identity
Media Assets
Web Design
Content Creation
Duration
10 Weeks
The Challenge
The brand needed to reflect Strategy.Inc’s clear and structured way of thinking, while still feeling approachable and human. It had to work across a wide range of platforms, from digital to print, and support both their day-to-day communications and larger initiatives like the Strategy Reinvented conference.
The Solution
I created a clean, grid-based visual system that's scalable across formats. It combines sharp typography, calm colors, and modular layouts to convey clarity without feeling cold. Subtle graphic elements, like diagonal shapes and framing, emphasize adaptability and forward thinking. For the Strategy Reinvented campaign, I designed assets including social posts, templates, web graphics, and OOH banners. These maintained the visual identity while allowing flexible messaging. The designs prioritized legibility, structure, and whitespace to guide the eye.
The Result
The new brand identity gave Strategy.Inc a strong, cohesive look that feels thoughtful and professional across both internal and external touchpoints. The campaign materials helped establish a clear and recognizable presence for the Strategy Reinvented conference, both online and offline.
