Client
Frank te Hennepe
Overview
ARA Industries, formerly known as "Apparaten Fabriek ARA Aalten," has long been recognized for its expertise and reliability in mechatronics. However, its branding had remained unchanged since the 1960s, failing to reflect the company’s evolution and forward-thinking approach. The goal was to create a modernized brand identity while maintaining a strong connection to its rich history.
Client
Frank te Hennepe
Industry
Manufacturing
Service
Brand Identity
Logo Design
Web Design
Media Assets
Content Creation
Duration
12 Weeks
The Challenge
ARA Industries needed a refreshed brand that reflected its innovation and expertise. Their outdated visual identity and digital presence made it difficult to engage new customers and reinforce their industry credibility.
The Solution
I designed a clean, timeless brand identity with modern typography, a refreshed logo, and a streamlined color palette that maintains trust and reliability. The website was redesigned for improved usability and accessibility, ensuring clients could easily find essential information. I refreshed their marketing materials to ensure consistency and communicate professional expertise across all platforms.
The Result
The rebranding transformed how ARA Industries is perceived, reinforcing its position as a trusted leader in mechatronics. The modernized identity and digital presence improved brand recognition and engagement while staying true to what their audience values most: clarity, efficiency, and reliability. They earned an award for Best Knowledge Supplier in the subsequent year after the launch of the new brand.
