ARA Industries

ARA Industries

Client

Frank te Hennepe

Year

2023

Bringing ARA Industries’ legacy into the future with a modern, streamlined brand identity that reflects its expertise in mechatronics.

Bringing ARA Industries’ legacy into the future with a modern, streamlined brand identity that reflects its expertise in mechatronics.

Overview

ARA Industries, formerly known as "Apparaten Fabriek ARA Aalten," has long been recognized for its expertise and reliability in mechatronics. However, its branding had remained unchanged since the 1960s, failing to reflect the company’s evolution and forward-thinking approach. The goal was to create a modernized brand identity while maintaining a strong connection to its rich history.

Client

Frank te Hennepe

Industry

Manufacturing

Service

Brand Identity

Logo Design

Web Design

Media Assets

Content Creation

Duration

12 Weeks

The Challenge

ARA Industries needed a refreshed brand that reflected its innovation and expertise. Their outdated visual identity and digital presence made it difficult to engage new customers and reinforce their industry credibility.

The Solution

I designed a clean, timeless brand identity with modern typography, a refreshed logo, and a streamlined color palette that maintains trust and reliability. The website was redesigned for improved usability and accessibility, ensuring clients could easily find essential information. I refreshed their marketing materials to ensure consistency and communicate professional expertise across all platforms.

The Result

The rebranding transformed how ARA Industries is perceived, reinforcing its position as a trusted leader in mechatronics. The modernized identity and digital presence improved brand recognition and engagement while staying true to what their audience values most: clarity, efficiency, and reliability. They earned an award for Best Knowledge Supplier in the subsequent year after the launch of the new brand.

PORTFOLIO

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The Breakout Room

The Breakout Room

The Breakout Room

Brand Identity

Logo Design

Art Direction

Media Assets

The Breakout Room

The Breakout Room

The Breakout Room

Brand Identity

Logo Design

Art Direction

Media Assets

The Breakout Room

The Breakout Room

The Breakout Room

Brand Identity

Logo Design

Art Direction

Media Assets

The Breakout Room

The Breakout Room

The Breakout Room

Brand Identity

Logo Design

Art Direction

Media Assets

Brand Identity

Media Assets

Web Design

Content Creation

Brand Identity

Media Assets

Web Design

Content Creation

Brand Identity

Media Assets

Web Design

Content Creation

Brand Identity

Media Assets

Web Design

Content Creation