Client
Tim Koetsier
Overview
Slice Media, a video content agency specializing in high-impact social media videos, needed a website that felt as dynamic as their work. Their expertise is in fast, engaging, and addictive video content, designed to capture attention and drive conversions. Their website had to do the same, static design wasn’t an option.
Client
Tim Koetsier
Industry
Content Agency
Service
Motion Design
Media Assets
UX Design
Duration
6 weeks
The Challenge
The site had to immediately communicate Slice Media’s unique value in a crowded digital content market. With no existing site to build from, we needed to define the structure, narrative, and interaction style from scratch. The primary challenge was building a web experience that matched the speed and punch of their product and social media presence while driving a single, clear action, getting business owners to book a call. The experience needed to convert, without sacrificing personality or performance.
The Process
Since there was no existing site, the process began with defining structure and goals from the ground up. I worked closely with the client to identify core user actions, with conversion as the main objective. From there, I used Figma to prototype multiple layout concepts that balanced energy with clarity and guided users toward action. Each section was designed to support a simple, fast-moving user journey. Scrollimation with GSAP, bold CTAs, and looping video to ensure the website was a natural extention of Slice Media's already existing social media presence. I used Hotjar and live user-testing to simulate user flow and fine-tune content hierarchy and CTA placement. Animations were custom-built to add engagement without affecting load times. I focused on responsive behavior across all screen sizes, optimizing for performance and clarity.
The Result
The new landing page delivered a strong, high-energy user experience that mirrored Slice Media’s brand. It captured attention quickly, guided users through a focused narrative, and improved conversions. Early analytics showed an increased amount of Calendly bookings with the owner.
