Client
Lenah Crawford
Overview
Coffee Koi is a personal coffee brand created by Lenah Crawford in Kenwood, Cincinnati. Inspired by her love of rich, homebrewed coffee and the calming beauty of sea life, she set out to build a brand that feels bold, local, and handcrafted. Coffee Koi launched at farmers’ markets and small businesses with the long-term goal of opening an aquirium-oriented café.
Client
Lenah Crawford
Industry
Beverage
Service
Brand Identity
Logo Design
Art Direction
Duration
6 Weeks
The Challenge
In a space crowded with corporate coffee chains, the goal was to create a brand that felt artisanal and personal without leaning too heavily into sea life motifs. The design needed to communicate quality and care, while remaining flexible for future growth.
The Solution
The packaging was designed to feel simple, handmade, and easy to understand. I used a bold single-color layout with white linework to make it stand out without feeling too busy. The illustration of the koi in a coffee cup adds a playful, personal touch that reflects Lenah’s vision without making it overly themed. Information like origin, roast date, and flavor profile is clearly laid out, making the bag feel both personal and practical. The uncoated paper gives it a tactile, homemade feel, and the structure is easy to adapt for future variations. It’s meant to look approachable at a farmers’ market table, but still unique enough to be remembered.
The Result
The brand system gives Coffee Koi a strong presence at local markets and a foundation to grow from. The packaging design balances personality with clarity, making the product instantly recognizable and shelf-ready.
