Client
Ino Burnett
Overview
Burnie Foods is a celebration of Ino Burnett’s passion for Surinamese cuisine. The goal was to design a branding strategy that blends the vibrancy of Surinamese culture with modern aesthetics, making the brand feel both familiar to loyal customers and appealing to newcomers.
Client
Ino Burnett
Industry
Retail
Service
Brand Identity
Logo Design
Duration
6 Weeks
The Challenge
The branding needed to honor Surinamese cultural symbols while incorporating modern design elements to engage a wider audience. The challenge was to create an identity that respected tradition without feeling outdated or overly traditional.
The Process
I began by researching Surinamese cultural symbols to ensure the design felt authentic and respectful. At the same time, I reviewed local food competitors to identify how Burnie Foods could stand out with a modern yet familiar look. Using bold colors and dynamic shapes, I blended traditional elements with a fresh, energetic style. To create a personal connection, I made Ino Burnett, the founder, a key part of the brand identity. This human focus helped bring warmth and approachability to the logo, menus, uniforms, and other materials, creating a cohesive brand that feels both vibrant and welcoming.
The Result
The final brand identity provided Burnie Foods with a distinctive presence in the marketplace. The mix of cultural elements and modern design successfully captured the spirit of Surinamese cuisine while attracting a diverse audience.
