ARA Industries, formerly recognized as "Apparaten Fabriek ARA Aalten", is known for their loyalty and tailored expertise when it comes to mechatronics.
However, their branding profile remained unchanged since it's inception in the 60's. Depicting the industry and ARA as mundane and uninspiring.
I endeavored to create an immediate contrast to these preconceived notions about the industry.
The result is a forward-looking and approachable identity, logo and online presence that captures the essence of the now newly named ARA Industries,
breathing new life into their brand and reshaping the way people perceive them and their field.